The first shoe model was released in February 2015. Nike's original Air Yeezy launched over nine years ago, and it's fair to say that a lot has changed in the world of Kanye's sneakers since that time. This colorway was first worn by Kanye during his "Glow in the Dark" Tour and has been worn by the rapper several times since. "Herzog and Adidas, man you know they love it. According to industry rumors, this colorway was strongly considered for release alongside the other 3 release colorways, but was scrapped at the last minute. Yeezy-samarbejdet mellem Adidas og Kanye West blev officielt skudt i gang i februar 2015 med lanceringen af den første Yeezy-sneaker, Yeezy Boost 750. [6], After the long sampling process, three colorways of the Nike Air Yeezy were chosen for public release; a "Zen Grey" colorway that released on April 4, 2009 and was the colorway that was created after almost equal input from Smith and West, a "Black/Pink" colorway (sometimes referred to as the "Blink" colorway) which was more the brainchild of Mark Smith and released on May 4th, 2009, and finally a "Net" colorway that reflected more of Kanye West's design tastes and released on June 1, 2009. 2014. It comes in platinum and black and features anaconda textured leather, glow-in-the-dark soles and a slimmer, sleeker design molded on Kanye’s own foot. Per vedere il vero e proprio deliro tra i collezionisti di tutto il mondo si dovrà aspettare il 2012 con il secondo capitolo della collaborazione tra Nike e Kanye West. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. After the extremely limited release of the Nike Air Yeezy II in 2012, sneakerheads were left wanting more of the Kanye Nikes. At Nike the ultimate test is one of performance, where the design meets the athlete’s movements. Kanye West ha dejado de ser un rapero más a ser un icono de la moda gracias a sus adidas Yeezy Boost. Over 3 years later we're still leading the way. FREE Shipping. 6 Mar. Yeezy. From the start, West and Nike’s shared vision was clear: to create a modern classic. 4.8 out of 5 stars 5. He needed to get from Art Basel in Miami back to New York, and then-Nike CEO Mark Parker had room … We keep it simple, focusing on Yeezy wearing Yeezys. Up until after his performance, the public was unaware that a collaboration between Nike and Kanye West was in the works[citation needed]. "Every Unreleased Yeezy and the True Stories Behind Them." The sneaker is the second installment of the Air Yeezy, which first debuted in 2009. Così come per la prima silhouette anche queste vengono viste improvvisamente ai piedi di Kanye West senza che nessuno si aspettasse nulla. Aside from the rumored three pairs in existence and the pictures of the aforementioned sample that spread through various sneaker media sources, very little is known about the sample. Our SneakerBot Program has been deemed the MOST DOMINANT sneaker bots ever created! The Air Yeezy was developed from a strong relationship between West and Nike. $559.00 $ 559. [19][20][21][22][23][24][25], "Nike Air Yeezy – Sneakers by Kanye West." Yeezy Boost 350 sneakers by Kanye West are undoubtedly an edgy, high demand product. Recently, we dove deep into the history of the Yeezy nickname.. Now? Emblazoned across the Air Yeezy is an exclusive “Y” repeat pattern, as either a debossed or lasered detail, which takes inspiration from the Jordan brands iconic Elephant print material. "[2], The design process for the Nike Air Yeezy was long and features dozens of sample colorways and silhouettes. About Us. 6 Mar 2014: n. page. The Air Yeezy 2 borrows its sole unit from the popular Nike Air Tech Challenge II tennis model. As part of this partnership, Nike will make a donation to the Kanye West Foundation. 23 Mar. Kanye West has always been one of the most creative men in the world when it comes to music, and the same can be said for his output as a sneaker designer. Kanye has spoken very highly of Smith as both a collaborator and designer, and Smith has said the same of Kanye, stating that he is "a truly creative talent" and a "natural designer. The shoe began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike’s iconic innovations and rich design history, across both Basketball and Sportswear styles. “So to say I’ve been prepared for this would be an understatement. Firstly, unnecessary padding along the upper was eliminated, and the shoe was made shorter for greater mobility. Press Release. The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014). While sold for a retail price of $245, the shoe gained notoriety for its wildly inflated resale value upwards of $4,000. Kanye and Nike have put their differences aside and agreed to bring back the highly coveted Nike Air Yeezy model. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. Recently, Kanye West sat with Charlamagne tha God for an eye-opening interview. Nice Kicks. Referencing the rapper’s now forgotten about Bear motif, the Kanye West BAPESTA has since become one of the most sought after sneakers on the planet. Web. The Air Yeezy II featured two premier color ways, Solar Red, Pure Platinum, and a third color way of the Air Yeezy II shoes, dubbed the "Red Octobers", which underwent a surprise release on February 9, 2014. The Kanye West Foundation provides opportunities for young people to engage in the creative and performing arts, and to develop the tools to remain in school and graduate. Nike Sportswear For more information, visit nikeinc.com. Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist. adidas Mens Yeezy Boost 350 V2 Butter Woven. Grail offerings such as Air Yeezy 2s signed by Kanye West, Entourage x Undefeated x Fukijama Gold x Nike Air Force 1s, Colette x Air Jordan 1 Highs and more are listed. All Kanye West wanted to do was hitch a ride. NikeShoeBot.com was the very first to introduce the sneaker head community to the sneaker bot. The "Red Octobers" released exclusively on Nike's website, and sold out within seconds. Nike Air Yeezy I (2009) Kanye West's Adidas partnership has proven to be more fruitful than anyone could've predicted—the Yeezy line's footwear alone did $1.3 billion in sales last year. [5] The other sample that was met with much discussion among fans of the shoe was the "Fire Red" Nike Air Yeezy, which was named for the bright red color on the midsole. Kanye West fashion influence yeezy. $500.00 $ 500. [14], As with the original Nike Air Yeezy, several sample colorways were created, the most famous of which was the "Kobe" or "Cheetah" Nike Air Yeezy 2 sample which was based on a popular Christmas colorway of the Nike Kobe VII. Den indledende succes blev startskuddet til nye Yeezy-modeller. 5 Mar. 5 Mar. Web. Clean seams are used throughout except for a premium suede toe wrap feature with visible stitch detail. <, "THE NIKE AIR YEEZY III." Nike Sportswear is a product line rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies. THE NIKE AIR YEEZY: NEW SCHOOL OF COMFORT. West wore an all black suede pair during his 2008 Grammy Awards performance of "Stronger" and "Hey Mama." So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”. Adidas Yeezy is a fashion collaboration between German sportswear company Adidas and American designer, rapper, entrepreneur and personality Kanye West. adidas Yeezy Boost 350 V2 Mens. Web. “Kanye could wear and perform in these shoes and really identify how we could make the shoes perform better.” Supplanting center court with center stage, West provided critical feedback on how the shoe performed throughout the course of his 2-3 hour performance sets, where the first prototypes of the Nike Air Yeezy were seen outside of Nike’s World Headquarters in Beaverton, OR. [3], While several color and wear test samples of the Nike Air Yeezy were made, some are more widely known and discussed than others. A careful balance was sought, each time new elements were added, with existing elements being taken away – a design process Smith refers to as “reductionism”. Nike Inc.. 30 May 2012: n. page. Web. Also, on the very early prototypes, the shoe used LED lights implanted in the outsole, but after issues with low battery life and cost evaluation, production staff at Nike came to the conclusion that phosphorescent rubber would be used in place of the LED lights. Inspiration behind the line notably include the Air Tech Challenge II, Jordan III and IV. The outsole also featured the "Y-print" that was used on the toebox of the three release versions. Before his YEEZY partnership with adidas, Kanye West designed two sneakers for Nike that truly kicked off an ongoing interesting moment in sneaker culture. In June, the final Net/Net colorway hits retail. The really fun and challenging part for me was learning about Nike’s design process, learning more about fabrics and functions and colorways, and all of the details that go into designing a shoe of this quality.”. For more information, nikesportswear.com. The first brand to collaborate with Kanye West in the creation of Yeezy was A Bathing Ape, creating the Dropout Bear Bapesta in 2006. Find all of his bold, boundary-pushing footwear from Nike and adidas here, including the landmark Yeezy 350 and Yeezy … "NIKE AIR YEEZY II DESIGNER NATHAN VANHOOK TALKS METHODS OF MAKING." Heads up Yeezy fans: Kanye West says he’d be OK with Nike rereleasing his original Air Yeezy sneakers during his latest interview with GQ . 2014. [11] Despite this statement, none of these designs were used for the Air Yeezy 2, and instead, Nathan VanHook sat down with Kanye to design the Yeezy 2. “Nike is such an important brand to me,” said West. 2014. BEAVERTON, Ore. (April 6, 2009) -- The shoe, which takes Kanye West’s nickname Yeezy, draws upon the innovations from Nike’s rich sporting history and fuses them with original lines, materials, and design elements that reflect West’s unique style. Yeezy Boost 350 launched in 2015. This sample was later sold via an online charity auction to benefit the patients of the Doernbecher Children's Hospital alongside an unreleased prototype of the Nike Air Yeezy featuring the tooling used on the popular Air Jordan VI. Complex Magazine. Kanye West has reportedly closed a $10 million deal with Adidas after severing his creative partnership with Nike. The shoe, like the original Air Yeezy, borrows tooling from other Nike models. West left Nike in 2013 after the release of the “Red October” Air Yeezy 2s. NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Kanye West Click here to read the full article. The Nike Air Yeezy was developed from 2007 to 2009 by rapper Kanye West, Nike Creative Director Mark Smith and later Nathan Van Hook. This creative partnership of Smith and West’s talents as designers yielded a unique Nike Sportswear sneaker worth the wait. The early prototype of the Air Yeezy had many features that greatly differ from the release version of the shoe. 18 Apr 2008: n. page. It includes: the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and NSW Tee. “Nike shoes need to function and always be innovative,” said Smith. 1-16 of 84 results for "kanye west sneakers yeezy" Price and other details may vary based on size and color. The creative process of the Air Yeezy began with the discussion around ideas and inspirations. “Loop Dreams”, our music education program will directly impact the lives of young people. È questo l’anno delle Air Yeezy 2. First released in 2009 , the OG Air Yeezy featured three colorways, “Zen Grey,” “Black/Pink,” aka “Blink,” and “Net.” In 2007, Kanye West was given the chance to create his own BAPESTA sneaker, sparking a global phenomenon. Web. Macklemore was also seen throwing the rare sneaker into the crowd. An original Nike footwear style that reflects elements of Nike’s sporting past, and remixes them with Nike innovation to deliver a unique shoe. <, Hundiak, Ian. [8][9], In early 2020 while speaking to GQ Magazine, West stated that he was open to the idea of a retro release of the Air Yeezy line. [16][17] Rapper Macklemore was also seen wearing the Nike Air Yeezy 2's during his performance in Times Square, New York on New Year's Eve. Kanye West has reported his financial assets and liabilities — including a somewhat surprising stake in Nike Inc. — as part of his run for president as an independent candidate.. Kanye West recently revealed that he could be bringing production of Yeezy shoes to the U.S.A by 2021. [13], There were also several design decisions during the making of the Nike Air Yeezy 2 that were a direct response to some of Kanye's issues with the initial Nike Air Yeezy. Also, the shoe was purposely slimmed down, to create a thinner look on feet and better fit Kanye West's foot. 03 Apr 2009: n. page. Nike will only release a limited number of pairs in select stores, the company says on its website. The shoe also features several references to Egyptian culture, featuring depictions of the god Horus on the tongue and insole, and using Egyptian hieroglyphics that spell out "YZY" under the strap. [1] Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014). “He’s a natural designer—partnerships like this always enhance the creative experience and the end product.” West agrees that the partnership with Nike has been exciting. The Air Yeezy was developed from a strong relationship between West and Nike. Nike Sportswear launches on 8.8.08 with eight iconic Nike products celebrating the legacy of Nike design. Nike Inc.. 30 May 2012: n. page.134 boi 00. As a permanent tribute to Dr. Donda West’s extraordinary legacy and passion for education and children, The Foundation partners with schools and community organizations to provide underserved youth access to music production and academic support programs that will enable them to unleash their creative ability and reach their full potential. 5 Mar. [12] The shoe features much more of an animalistic design inspiration than the original Air Yeezy, sporting a ridged, reptile inspired heel counter and a snake skin inspired design on the quarters. Forging a new form of sport craftsmanship, the Nike Air Yeezy II blends classic Nike court breakthroughs with the performance and aesthetic demands of bringing hype to a crowd of thousands. Three colorways will be available. 4.5 out of 5 stars 27. The Nike Air Yeezy will release in Spring 2009. “So the first thing we did was to make sure the design process that Kanye and Nike Design went through, mirrored that of our athletes.” “I’ve been designing Nike’s in my sketch pad since the fourth grade,” said West. Few people have had a larger or more lasting impact on sneaker culture than Kanye West. These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquely Kanye and identifiably Nike. 2014. <, "Air Yeezy Interview Outtakes: Kanye & Nike's Mark Smith." Sneaker News. Since his days with Nike . <, Lin, Albert. The collaboration has become notable for its high-end limited edition colorways and general releases offered by the Yeezy Boost sneakers line up. Posted in 0 comments ← How Did Kanye West Influence Fashion Trends? Among many things discussed, Ye dived deep into his experiences collaborating with Nike and the eventual dissolution of their relationship.. Kanye expressed frustration over Nike's unwillingness to change, likening the Swoosh to Obama: 'perfect' but 'not really going to change anything'. Another colorway due to be released is expected in just under two weeks, as well. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. West is known for his non-stop energy both on the stage and off so the Air Yeezy had to support and sustain West from start to finish. An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. In the following years, Kanye's anger toward Nike became so apparent that he dedicated an entire song from his album "Life of Pablo" to the brand and talked about how "Yeezy just jumped over Jumpman" — a reference comparing his Three Stripes Yeezy collaboration to Jordan Brand, which is owned by Nike. Following the fabled tradition of Nike’s design process, West and Smith went through a series of one-on-one design sessions. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike’s roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today’s needs. [4] Mark Smith stated that Kanye wanted to use Jordan tooling on the Air Yeezy, but that Nike would not allow it, and therefore, before the date of the auction, Kanye was unaware that the "Jordan VI" Nike Air Yeezy sample existed. FREE Shipping. Web. “Kanye is a truly creative talent,” said Smith. Sneaker News. 2014. [10], Anticipation around the release of the Nike Air Yeezy 2 started after a Complex Magazine interview with Mark Smith and Kanye West about designing the Nike Air Yeezy, wherein Kanye stated that there were several designs left over from the Air Yeezy design process that could eventually become the Nike Air Yeezy 2. På under 10 minutter blev skoene udsolgt, og i dag koster skoene typisk over 5.000 kroner at købe i resale. Born from Kanye West’s creative passion, built with Nike design and performance innovation, The Air Yeezy was fine-tuned on stages around the globe, challenging convention by remixing the past to create something uniquely new, as only Nike Sportswear can. [18], Amid wide anticipation, the shoe was released with 5000 of each color way on June 9, 2012. <, ULTIMATE YEEZY HISTORY GUIDE – EVERYTHING YOU EVER WANTED TO KNOW, http://sneakernews.com/2008/04/18/nike-x-kanye-west-air-yeezys/, http://sneakernews.com/2014/03/06/unreleased-yeezys-and-the-true-stories-behind-them/2/, http://sneakernews.com/2014/03/06/unreleased-yeezys-and-the-true-stories-behind-them/3/, http://sneakernews.com/2014/03/06/unreleased-yeezys-and-the-true-stories-behind-them/4/, http://sneakernews.com/2014/03/06/unreleased-yeezys-and-the-true-stories-behind-them/15/, "Kanye West's New Nike Air Yeezys Hit The Streets", "Kanye West Is Cool With Nike Re-Releasing His Air Yeezy Line", http://www.complex.com/sneakers/2009/04/air-yeezy-interview-outtakes-kanye-nikes-mark-smith, http://www.nicekicks.com/2012/06/22/nike-air-yeezy-ii-designer-nathan-vanhook-talks-methods-making/, http://nikeinc.com/news/the-nike-air-yeezy-ii, http://sneakernews.com/2014/03/06/unreleased-yeezys-and-the-true-stories-behind-them/19/, "Kanye West's Air Yeezy II Sneaker Delayed", "Kanye West's $245 Air Yeezy II Sneakers Sell Online for $90,000", "Video: Kobe Bryant and Kanye West Star in Nike's 'The Black Mamba, "Nike Air Yeezy II Sneakers Were Tailored To Kanye West's Feet", "Nike, Kanye West's Air Yeezy II drops June 9", "Kanye West's much-hyped Air Yeezy 2 sneakers going for $80K online", "Kanye West's New Nike Shoe in Stores June 9", Fame Kills: Starring Kanye West and Lady Gaga, https://en.wikipedia.org/w/index.php?title=Nike_Air_Yeezy&oldid=1007323952, Articles with unsourced statements from May 2014, Creative Commons Attribution-ShareAlike License, This page was last edited on 17 February 2021, at 14:58. Read More: The forefoot support strap is premium grade patent leather and is of no-stitch construction. <, "THE NIKE AIR YEEZY II." 2012: n. page. 5 Mar. The collaboration has also produced shirts, jackets, track pants, socks, women's shoes and slippers. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort—all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during his many notoriously strenuous artistic live performances. 2014. They are already offered in a variety of colors and further variances of colors are offered every few months. For further information on Nike Sportswear in the US, please contact Demetria White at 212.367.4447. By 2013, Nike and Kanye West’s sneakers were becoming some of the most sought after on the planet. [15], Following a series of high-profile teases of the shoe (including rapper Jay Z exclaiming "Shoutout to my Yeezys, Yeezy 2s" during a March 2012 SXSW performance), Nike announced the Air Yeezy II sneaker on May 29, 2012. Buy and sell authentic Nike Air Yeezy 2 Red October shoes 508214-660 and thousands of other Nike sneakers with price data and release dates. 00. Kanye’s a collaboration with Nike lasted for 5 years within which Yeezy 1 and Yeezy 2 sneaker styles were released. For instance, the midsole and outsole featured what the shoe's creators referred to as "Death Star" tooling, named for the large spherical shape on the back half of the midsole. [7] Each colorway had a suggested retail price of $215 and sold out almost immediately. Heads up Yeezy fans: Kanye West says he’d be OK with Nike rereleasing his original Air Yeezy sneakers during his latest interview with GQ.. This graphic treatment was developed by West and Smith to pay tribute not only to the name of the shoe and it’s co-creator, but also to the various moments in history that spurred West’s initial inspiration for the Nike Air Yeezy. The first, in April 2009, will be the Zen Grey/LT Charcoal colorway, followed by a Black/Black version in May. The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009.
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